@pasar6987/ga4-ecommerce

GA4 Ecommerce & Revenue — complete product-level and transaction data covering item attributes, shopping behavior, promotion tracking, and revenue metrics that map the full purchase funnel from product views to completed orders.

Overview

	Count
Datasets	1
Dimensions	22
Metrics	24
Relationships	0

Datasets

Ecommerce

Product and transaction data — item attributes (brand, category, variant), promotion tracking, shopping cart details, coupons, and transaction identifiers.

• Dimensions: 22
• Metrics: 24

Metrics

• totalRevenue — The sum of revenue from purchases, subscriptions, and advertising.
• purchaseRevenue — The sum of revenue from purchases.
• averageRevenue — Average revenue per active user (totalRevenue / activeUsers).
• averagePurchaseRevenue — Average revenue per purchase.
• averagePurchaseRevenuePerUser — Average purchase revenue per user.
• totalAdRevenue — The total ad revenue.
• refundAmount — The total refund amount.
• addToCarts — The number of times users added items to their shopping carts.
• checkouts — The number of times users started the checkout process.
• ecommercePurchases — The number of times users completed a purchase.
• purchaseToViewRate — The number of purchase events per item view.
• cartToViewRate — The number of add-to-cart events per item view.
• itemRevenue — The total revenue from items only.
• itemsPurchased — The number of units of items purchased.
• itemsAddedToCart — The number of units added to cart.
• itemsCheckedOut — The number of units checked out.
• itemsClicked — The number of times users clicked to view an item.
• itemsViewed — The number of times users viewed the item details.
• itemListClicks — The number of times users clicked an item listed in a list.
• itemListViews — The number of times the item list was viewed.
• itemPromotionClicks — The number of times an item promotion was clicked.
• itemPromotionViews — The number of times an item promotion was viewed.
• transactions — The count of transaction events with purchase revenue.
• transactionsPerPurchaser — The average number of transactions per purchaser.

Install

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Source

GA4 Data API Schema