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@rawctx/hubspot-marketing
HubSpot CRM marketing dimensions and metrics — email campaigns, delivery and engagement rates, A/B testing, workflow automation, enrollment tracking, and goal completion analytics.
Native (downloadable) · Latest 1.0.0 published Mar 4, 2026 · 2 datasets / 12 measures in the latest preview · Updated Mar 10, 2026
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@rawctx/hubspot-marketing
HubSpot Marketing Automation — email campaign performance and workflow automation analytics covering delivery rates, engagement signals (opens, clicks, replies), subscription management, A/B testing variants, automated workflow enrollment and completion tracking, and goal achievement measurement that quantifies the impact of your marketing automation engine.
Overview
| Count | |
|---|---|
| Datasets | 2 |
| Dimensions | 20 |
| Metrics | 12 |
| Relationships | 0 |
Datasets
EmailMarketing
Marketing email campaign attributes — campaign IDs, names, types, subject lines, send timestamps, subscription types, sender details, A/B test variants, and recipient list references that describe every outbound marketing communication.
- Dimensions: 12
- Metrics: 8
Workflow
Automation workflow tracking — workflow IDs, names, types, enrollment states, enrollment and completion timestamps, unenrollment dates, and goal achievement flags that measure the effectiveness of your marketing and sales automation.
- Dimensions: 8
- Metrics: 4
Metrics
- emails_delivered — The total number of marketing emails successfully delivered.
- email_open_rate — The percentage of delivered marketing emails that were opened.
- email_click_rate — The percentage of delivered marketing emails where a link was clicked.
- email_bounce_rate — The percentage of marketing emails that bounced (hard + soft).
- email_unsubscribe_rate — The percentage of marketing email recipients who unsubscribed.
- email_spam_report_rate — The percentage of marketing email recipients who reported the email as spam.
- email_clicks — The total count of link clicks within marketing emails.
- email_opens — The total count of marketing email opens.
- active_workflow_enrollments — The number of records currently enrolled in active workflows.
- workflow_completions — The number of records that completed a workflow.
- workflow_goal_rate — The percentage of workflow enrollments where the goal criteria were met.
- workflow_unenroll_rate — The percentage of workflow enrollments that were unenrolled before completion.
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