Contact records and their communication touchpoints, including email, phone, address, consent preferences, and engagement metrics that power personalized customer interactions.
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B2B and B2C digital commerce objects including web stores, shopping carts, buyer groups, promotions, coupons, shipping configuration, inventory, and fulfillment operations.
Enterprise social networking through feeds, comments, likes, polls, groups, conversations, topics, ideas, knowledge articles, questions, and real-time collaboration features.
Data category hierarchies, article classification, tag definitions, and metadata tagging that organize knowledge and records into navigable taxonomies.
Customer support case tracking, history, sharing rules, and solution knowledge base objects that power service resolution workflows.
Campaign performance tracking with AI-driven insights and rationale analysis to measure and optimize marketing campaign effectiveness.
Declarative calculation engine objects including procedure definitions, steps, variables, versions, and insight range bounds for business logic computation.
Brand identity management including custom branding assets, business units, process definitions, electronic media, images, and shape representations.
Mass communication and alerting objects including broadcast topics, audience targeting, business alert definitions, and status tracking for organizational announcements.
Multi-touch attribution models, analysis configurations, insight generation, and setup files for understanding the impact of marketing and sales interactions.
Asynchronous execution infrastructure including Apex jobs, background operations, batch processing, cron scheduling, and queue management for long-running tasks.
Comprehensive API telemetry across REST, SOAP, Bulk, Composite, Apex, and metadata APIs, plus sandbox events, change set operations, and database save tracking.
Tableau CRM / Wave analytics platform objects including datasets, dataflows, lenses, dashboards, XMD metadata, EdgeMart connectors, and workspace management.
Machine learning models, AI insights, discovery predictions, natural language processing, recommendation engines, and generative AI capabilities powered by Salesforce Einstein.
Core account records and their enrichment data, including partner relationships, brand associations, clean info, and hierarchical structures that form the foundation of B2B customer management.
Field rep visit scheduling, route optimization, tour management, trip lists, AI-driven task recommendations, and delivery task orchestration.
User-specific settings, view preferences, accountability assignments, and document activity tracking for field representative personalization.
Platform-wide configuration objects spanning number sequences, calendar definitions, POS settings, UI preferences, triggers, and data type management.
Offline-capable mobile synchronization framework handling client registration, data replication, deployment packages, and sync conflict resolution.
Product assortment planning and shelf listing controls that determine which products appear in which stores and how they are displayed.