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@pasar6987/hubspot-contacts
HubSpot CRM contact dimensions and metrics — contact properties, lifecycle stages, lead scoring, analytics attribution, and sales activity tracking for the full contact lifecycle.
Native (downloadable) · Latest 1.0.0 published Mar 4, 2026 · 3 datasets / 18 measures in the latest preview · Updated Mar 11, 2026
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@pasar6987/hubspot-contacts
HubSpot Contacts — the people at the heart of your CRM, covering identity profiles, lifecycle progression from anonymous visitor to loyal customer, analytics attribution revealing how contacts discover and engage with your brand, and sales activity logs tracking every touchpoint along the relationship journey.
Overview
| Count | |
|---|---|
| Datasets | 3 |
| Dimensions | 52 |
| Metrics | 18 |
| Relationships | 2 |
Datasets
Contact
Contact identity and profile data — names, email addresses, phone numbers, job titles, lifecycle stages, lead status, geographic location, and owner assignment that define who each person is in your CRM.
- Dimensions: 21
- Metrics: 6
ContactAnalytics
Contact analytics and attribution — original and latest traffic sources, first and last page URLs, converting campaign attribution, form submissions, and lifecycle stage transition dates that map the journey from first touch to customer.
- Dimensions: 20
- Metrics: 6
ContactActivity
Contact activity tracking — last contacted dates, next activity scheduling, activity counts, sequence enrollment status, marketing email engagement dates, and first engagement timestamps that measure sales and marketing interaction intensity.
- Dimensions: 11
- Metrics: 6
Metrics
- total_contacts — The total count of contact records in the CRM.
- new_contacts — The number of new contact records created in a given time period.
- contacts_with_deals — The count of contacts that are associated with at least one deal.
- contact_to_customer_rate — The percentage of contacts that have reached the customer lifecycle stage.
- lead_to_mql_rate — The percentage of leads that advanced to marketing qualified lead status.
- mql_to_sql_rate — The percentage of marketing qualified leads that advanced to sales qualified lead status.
- average_time_to_mql — The average number of days from contact creation to becoming a marketing qualified lead.
- average_time_to_sql — The average number of days from contact creation to becoming a sales qualified lead.
- average_time_to_customer — The average number of days from contact creation to becoming a customer.
- form_submissions — The total number of form submissions captured across all forms.
- first_touch_conversions — The number of contacts attributed to a first-touch converting campaign.
- last_touch_conversions — The number of contacts attributed to a last-touch converting campaign.
- total_activities — The total count of sales activities (calls, emails, meetings, tasks, notes) logged in the CRM.
- calls_made — The number of outbound calls logged by the sales team.
- emails_sent — The number of one-to-one sales emails sent from the CRM.
- meetings_booked — The number of meetings scheduled via the CRM or meetings tool.
- sequence_enrollment_count — The total number of sequence enrollments across all contacts.
- sequence_reply_rate — The percentage of sequence enrollments that resulted in a reply from the contact.
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Datasets 0 / Measures 0 / Dimensions 0 / Relationships 0
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